Mixed-use development along the Sports Boulevard, a cycling and sports corridor that is transforming Riyadh through inspiring new development, promoting wellness, and social exchange, and enabling vibrant communities to thrive. The project establishes a paradigm-shifting transportation network that puts people first by emphasizing alternative transportation methods.

The corridor extends over 135km within the city of Riyadh adding nearly 4.2 million square meters of new public open space, 170,000 square meters of arts and cultural venues, 2.3 million square meters of private development, and over 13 million square meters of red sands conservation and recreation park space. Winding through the entire project is a pedestrian and bicycle corridor—promoting healthy connections and movement across Riyadh.